Ramírez Cámara Mariana

In this blog, I will talk about the teamwork we do with the company Tere Cazola.   I would like to start by presenting their case-law.   Tere case-law is a fine pastry that began with being a small sale of desserts that they made from home from work and by taste.   As time passed this business continued to grow until it became known in all Merida.   Became is a large company that today has many branches. It counts with  37 pastry shops in four states of the country.   Their products reach the whole country thanks to the internet and a refrigerated transport provider.  
 It is a company with its own production plant employing more than 150 people. Now I’ll talk a little bit about the strategies they employ for their business. SUCCESSFUL :  Their most famous products such as “Rosca Brioche, Hojaldras and Bolitas de queso” has been a total hit no matter what season  is  I...

In this blog, I would like to talk about the topics that I consider most important in a business. Marketing is the process in which a company creates a large value to a product and establishes a very strong relationship with buyers.   This strategy can be used anywhere and in any product to improve its sale and distribution. The marketing process model includes ways in which value can be created for the customers to satisfy their requirements.   It is an endless series of actions and reactions between the customers and the companies making attempt to create value for and satisfy the needs of customers. It is carried out in 5 steps which are as follows: Understanding the Marketplace and customer needs and wants. Develop the marketing strategy that will be used. Construct and integrated marketing program. Build profitable relationships. Capturing value for customers. Now I want to talk about 3 points that I think any business should take into account when manufacturing its produ...

For any good business it is important and essential many times to have an investor who can invest in the company economically or strategically.   An investment is important for the investor and also for the trader because if an agreement is reached both sides would be the pillars of the company and would be responsible for bringing it to a very high and good position. To look for an investor we have to be aware of what we are looking for in it.   We need to conduct an investigation in which you evaluate all the questions and points of view that may be presented to you regarding your role in your company. It should also be more than clear why you are looking for an investor. Since if you are looking for a strategy you will not go with a rich investor without so much experience, you should go to that investor who has a good record in which he has been an important pillar in each area of his companies or businesses. It is also important to take into account his trajectory and oth...

In a negotiation, it is important to bear in mind the following:  In a negotiation both sides should benefit.   By this I mean that both sides must come to an agreement in which it is good for both positions and their profits are equal in terms of their business.   This type of profit or exchange can be by means of money that the investor gives to a trader in exchange for a part of his company so that he can also reach an agreement in which both sides p articipate and lead the business very high. A trader should always keep in mind that he can’t just come and ask for money without first having done a thorough analysis and take statistics to present his project to an investor.   A real dealer interested in getting partners should be prepared for any questions the partner may have about your company.   And of course, once you have all this, the most important thing is to know how to negotiate.   You have to be very persuasive with the investor and  convi...

Marketing mix just as the name says it is a mix of all the factors that can be controlled by the company for your benefit and to increase sales of the products. It is also a general analysis of the whole company to evaluate and consider outstanding and important points that can give a boost to the company’s sales. The marketing mix consists of 4 variables that are the following: Product: the product is what a company or business offers to satisfy its customers. In the product what sells most is the presentation with which it is presented in the store to the public. The product must satisfy the needs and tastes of its customers. I consider the product to be the most important thing since the presentation sells to the product. Price: the price is very important because it is not only about giving a price to the customer. A market study should be conducted and compared with other products to assess their price. It should be accurate and correct as this will define whether or not the custo...

I decided to do the next swot analysis blog as it is essential in any project for a company. This analysis allows the company to self-evaluate itself to reinforce what they are good and work on what is difficult for them. As well as looking for areas of opportunity. With this analysis, it will be possible to identify the internal and external aspects that have the most impact, so that there is a global vision that allows developing future strategies to mitigate risks and strengthen the positive aspects. The SWOT analysis is called this way by its initials S of strength, W of weakness, O of opportunity and T of threat.I will explain briefly what each one is: Strength is something in which we are good or that is facilitated to us but as everything good we have to strengthen it more and more until achieving excellence. It is a strength and advantage that we have in the future situations of conflict in the company. Weakness is something we are not good at or it is difficult for us...