Entradas

Mostrando las entradas de octubre, 2020

TERE CAZOLA

In this blog, I will talk about the teamwork we do with the company Tere Cazola.   I would like to start by presenting their case-law.   Tere case-law is a fine pastry that began with being a small sale of desserts that they made from home from work and by taste.   As time passed this business continued to grow until it became known in all Merida.   Became is a large company that today has many branches. It counts with  37 pastry shops in four states of the country.   Their products reach the whole country thanks to the internet and a refrigerated transport provider.  
 It is a company with its own production plant employing more than 150 people. Now I’ll talk a little bit about the strategies they employ for their business. SUCCESSFUL :  Their most famous products such as “Rosca Brioche, Hojaldras and Bolitas de queso” has been a total hit no matter what season  is  I...

MARKETING

In this blog, I would like to talk about the topics that I consider most important in a business. Marketing is the process in which a company creates a large value to a product and establishes a very strong relationship with buyers.   This strategy can be used anywhere and in any product to improve its sale and distribution. The marketing process model includes ways in which value can be created for the customers to satisfy their requirements.   It is an endless series of actions and reactions between the customers and the companies making attempt to create value for and satisfy the needs of customers. It is carried out in 5 steps which are as follows: Understanding the Marketplace and customer needs and wants. Develop the marketing strategy that will be used. Construct and integrated marketing program. Build profitable relationships. Capturing value for customers. Now I want to talk about 3 points that I think any business should take into account when manufacturing its produ...